Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically. According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to [...]
Here are a few tips for writing email marketing messages. 1. First and most important. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. 2. Always provide an unsubscribe link. 3. Always sign each email with your name, [...]
