Email marketing is effective $1 spent on email advertising has shown to return between $45 and $51 (According to the Direct Marketing Association). And contrary to what you may think, email gets opened and read. Typical direct mail piece is opened by 4% of its audience. Email open rates often approach 40%. Email marketing is [...]
Here is a list of what NOT to do when emailing your subscribers. Don’t send test messages to your entire email list. Don’t send out giant un-targeted “spam” mailings. Don’t send out HTML emails with broken links. Don’t send out un-optimized rich media emails with large attachments. These take a long time to download on [...]
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent . This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing is important and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. [...]
Here are a few tips for writing email marketing messages. 1. First and most important. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. 2. Always provide an unsubscribe link. 3. Always sign each email with your name, [...]
