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Six Deadly Sins of Emailing Your Subscribers

Here is a list of what NOT to do when emailing your subscribers.

  1. Don’t send test messages to your entire email list.
  2. Don’t send out giant un-targeted “spam” mailings.
  3. Don’t send out HTML emails with broken links.
  4. Don’t send out un-optimized rich media emails with large attachments. These take a long time to download on a slow modem connection.
  5. Don’t send out HTML mailings accidentally as TEXT.
  6. Don’t send mailings to people who have asked to be removed.

Violate one or more of these rules and your marketing can instead become “anti-marketing”, causing a negative brand image and losing potential customers. Email is an incredibly effective tool, but only when used correctly. Show respect to the individuals on your email lists, and pay careful attention to the details of the mailing itself, and you can reap the benefits of email marketing.

Automated Email Marketing System

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