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Increase Email Open Rate By Improving Subject Lines

Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically. According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to […]

Email Marketing

Six reasons why email marketing works.

Email marketing is effective $1 spent on email advertising has shown to return between $45 and $51 (According to the Direct Marketing Association). And contrary to what you may think, email gets opened and read. Typical direct mail piece is opened by 4% of its audience.  Email open rates often approach 40%. Email marketing is […]

Email Marketing

Six Deadly Sins of Emailing Your Subscribers

Here is a list of what NOT to do when emailing your subscribers. Don’t send test messages to your entire email list. Don’t send out giant un-targeted “spam” mailings. Don’t send out HTML emails with broken links. Don’t send out un-optimized rich media emails with large attachments. These take a long time to download on […]

Email Marketing

Email Marketing Is Important

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent . This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing is important and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. […]

Email Marketing

Email Marketing ‘Writing Tips’

Here are a few tips for writing email marketing messages. 1. First and most important. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. 2. Always provide an unsubscribe link. 3. Always sign each email with your name, […]

Email Marketing